Website Redesign

Michigan AFL-CIO

View the live site here, or the clickable wireframe below.

This project was created during my time at Change Media Group.

Project Team:

Carly Fox, Wireframe Creation/Website Design

Kalli Barrone, Branding & Logo Design/Project Management

John Flynn, Website Development

The Michigan AFL-CIO works with affiliates and community partners to grow the labor movement and to rewrite the rules in favor of working families and create economic stability. I loved the opportunity to inject some vibrancy into the updated website. My colleague created the new branding, while I implemented and brought it to life on the website. Both the brand and website feature prominently the shape of the Labor Legacy Monument in Detroit, a monument that celebrates the state’s contributions to the labor movement.

Below is a moodboard, featuring initial color and image inspiration, including brand materials from 130+ year old iconic Michigan-based brand Carhartt and the Michigan Labor Legacy Monument in Detroit.