Website Redesign
Michigan AFL-CIO
The Michigan AFL-CIO works with affiliates and community partners to create economic stability, grow the labor movement and rewrite the rules in favor of working families. My colleague created the new branding, while I implemented and brought it to life on the website, taking the opportunity to inject some vibrancy into the updated website. Both the brand and website feature prominently the shape of the Labor Legacy Monument in Detroit, a monument that celebrates the state’s contributions to the labor movement.
This project was created during my time
at Change Media Group.Project Team:
Carly Fox, Wireframe Creation/Website Design
Kalli Barrone, Branding & Logo Design/Project Management
John Flynn, Website Development
Above is a moodboard, featuring initial color and image inspiration, including brand materials from 130+ year old iconic Michigan-based brand Carhartt and the Michigan Labor Legacy Monument in Detroit.